Hillary Todd, a manager for BEO Inc, has been told that her bonus this year will be based on the segment margin of her department. Hillary is most likely a:
A) revenue center manager.
B) profit center manager.
C) production manager.
D) cost center manager.
B
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A retailer's target market consists of people who usually will not consider a new idea until others have tried it and liked it. These potential customers have a lot of contact with mass media and salespeople but usually are not opinion leaders. These target customers are
A. laggards. B. the late majority. C. early adopters. D. innovators. E. the early majority.
A chief marketing officer is more likely to be in charge of strategic planning than functional planning
Indicate whether the statement is true or false
When amounts of a transaction are entered on the left side of an account, they are said to be
A) credited B) summarized C) totaled D) debited
Neil places an advertisement for his pastry shop, Neil's Pastries, in the local newspaper. He includes his phone number, website, e-mail address, and postal address in the advertisement so that prospective customers have the option to contact him in the way they feel most comfortable. Neil is a ________.
A. multichannel marketer B. telemarketer C. direct seller D. guerilla marketer