There are five principles of the equity theory. Select three of them and discuss how they have been tested and supported for people in the United States and other western cultures.

What will be an ideal response?


Individuals try to maximize their benefits so that the benefits they receive outweigh their costs and contributions. People in groups and dyads develop rules for distributing resources fairly. Within groups and dyads, people will reward those who treat them equitably and punish those who treat them inequitably. When individuals are in inequitable relationships, they will experience distress. Individuals in equitable relationships experience more satisfaction.

Communication & Mass Media

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Adapting your presentation to your audience?s ?in-basket? relates to which of the following?

A) building in redundancy B) using adult learning principles C) reinforcing key ideas verbally D) reinforcing key ideas nonverbally

Communication & Mass Media

The role of the PR person in the interview is that of:

a. preparer, facilitator and clarifier. b. commenter and critique. c. silent observer. d. asking to review the article before it is published.

Communication & Mass Media

Hurricane Katrina is an example of a _____because when it hit the Gulf Coast, regular TV programming was interrupted

a. media event b. media text c. media broadcast d. hegemony

Communication & Mass Media

For a 4 in 11 dilution, what is the ratio of water to total volume?

What will be an ideal response?

Communication & Mass Media