What is guerilla marketing? How is it different from traditional marketing?
What will be an ideal response?
Guerilla marketing is focusing on low-cost, creative strategies to reach the right people.
It is different from traditional marketing because the company uses energy and imagination; measures success through profits rather than sales; bases efforts on psychology and human behavior rather than experience; seeks growth through existing customers and referrals rather than by simply trying to add customers; aims messages at targeted, rather than large groups; and focuses on the customer rather than the company. Primary places to implement guerilla tactics include trade shows, sponsorship programs, public relations' programs, and by using alternative media.
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The number of days' sales in receivables
a. is an estimate of the length of time the receivables have been outstanding b. measures the number of times the receivables turn over each year c. is net credit sales divided by average receivables d. is not meaningful and therefore is not used
Our perception of whether we are included or excluded is explained in which basic interpersonal need?
A. inclusion B. control C. affection D. desire
With reference to the classic linear approach to new product development, the ________ phase of the new product development process includes a step to screen the concepts developed in the first stage
A) opportunity identification B) initial design and concept screening C) business analysis D) life cycle management
Your movement while speaking in front of an audience should be
a. purposeful. b. chaotic. c. sparse. d. intense.