A regional supermarket chain runs print, radio, and television advertisements announcing that 1 percent of its sales is donated to local after-school programs for underprivileged youth. This is an example of ________
A) cause-related marketing
B) generational marketing
C) sustainable marketing
D) market segmentation
E) product differentiation
A
You might also like to view...
Some of the issues companies face today with ______ are in the form of both Internet/intranet and mobile systems security.
A. workplace security B. cybersecurity C. workplace safety D. ergonomics
Which of the following statements applies to a voluntary termination?
a. The sponsor has a legal liability under ERISA for all accrued benefits. b. The sponsor has a legal liability under ERISA for all vested benefits but not for unvested benefits. c. The sponsor has a legal liability under ERISA only for PBGC-guaranteed benefits. d. None of the above statements apply to a voluntary termination.
Consolidated financial statements:
a. don't require elimination entries. b. are used by most companies with a controlling interest in other companies. c. treat the parent company and its subsidiaries as one entity. d. are all of these.
Which type of organizational structure is ideally placed to meet external demands, however groups that are performing similar tasks may be at risk of duplicating their work and they may also compete for shared resources?
a. Matrix b. Functional c. Divisional d. Simple