Reference groups refer to
A. those with whom a person does not wish to be a member of or identified with.
B. people to whom an individual looks to as a basis for self-appraisal or as a source of personal standards.
C. those buyers who, through the size of their purchases, affect where marketing dollars will be spent.
D. the relatively permanent, homogeneous divisions in a society that consists of people who share similar values, interests, and behaviors.
E. individuals who exert direct or indirect social influence over others.
Answer: B
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The Heckscher-Ohlin theory assumes that ______ is (are) the same for all countries.
a. expenditure on advertising and sales promotion b. transportation costs c. technology d. levels of personal income
Answer the following statements true (T) or false (F)
1. The main purpose of a nonprofit organization is to offer services to some clients. 2. According to Mintzberg's research, managers rely more on verbal than on written communication because of the time it takes to accomplish the latter. 3. Since the 1960s research conducted by Mintzberg, the typical general manager has reduced her work week to the traditional 40 hours. 4. Most managers require lengthy, uninterrupted periods during the regular workday to accomplish their work and make themselves unavailable to subordinates to create them.
According to the textbook, which of the following is not a common new entry strategy?
A. proactive new entry B. imitative new entry C. adaptive new entry D. pioneering new entry
A firm's balance sheet shows the following changes over the most recent quarter:
Cash increases by $1,000,000, long-term assets increase by $3,000,000, accounts payable increase by $750,000, long-term-debt increases by $1,000,000, retained earnings increase by $1,250,000, and new equity increases by $1,000,000. Which of the following statements must be TRUE? A) Cash was a $1,000,000 source of funds for the firm. B) Long-term debt was a $1,000,000 source of funds for the firm. C) Because retained earnings increased by more than $500,000, the firm could not have realized a profit for the quarter. D) All of the new equity must have been provided by investors who were not shareholders prior to the issuance of new equity.