If the target audience is to undertake the action desired by the marketer, the offer must
a. eliminate all the negative consequences
b. provide a desired combination of positive and negative consequences in the form of a value proposition
c. maintain the status quo
d. provide products with the right attributes
e. provide a mix of products and services
B
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Unilever hired a promotional marketing firm to pass out Lever 2000 hand wipes in food courts and petting zoos. This is an example of:
A) point-of-use sampling. B) point-of-sale sampling. C) point-of-dirt sampling. D) point-of-event sampling. E) point-of-work sampling.
Financial statement forecasts rely on additivity within financial statements and articulation across financial statements. Given this information forecasts of future growth in inventory will most likely affect growth in
a. accounts receivables. b. accounts payable. c. depreciation. d. salary payable.
Manufacturing overhead is also referred to as ________.
A) indirect manufacturing costs B) direct manufacturing costs C) prime costs D) period costs
Which test of whether an organization is well designed relates to assessing how the organization will react when a new product is to be designed?
a. Specialist cultures test b. Flexibility test c. Redundant hierarchy test d. Accountability test