Which of the following statements about the product life cycle is true?
A. Profits and sales begin to decline in the maturity stage.
B. A successful introduction almost guarantees that the product will remain a success over the life cycle.
C. Individual products may enter and leave the market at any stage.
D. Phasing out a dying product is not a strategy.
E. None of these answers is correct.
Answer: C
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What will be an ideal response?
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