What is the potential byproduct of promotional markdowns?
A. Retailers aim to get rid of unwanted merchandise through promotional markdowns.
B. The increased in-store traffic can lead to the purchase of other products at regular prices.
C. Promotional markdowns benefit customers because they are charged according to their willingness to pay.
D. It is a way of achieving a break-even point.
E. Buyers are benefitted because they are charged according to the market segment to which they belong.
Answer: B
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