An advertising platform is the
A. basic issue or selling point that an advertiser wishes to include in an advertising campaign.
B. objective of the advertising campaign, stated in precise and measurable terms.
C. form in which the basic issues of the campaign should be presented.
D. broad objectives of the advertising campaign.
E. consumer advertising research conducted.
Answer: A
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Innovative Installers provides a variety of services related to office space and relocations such as installing modular office furniture and providing space planning and layout consultations Innovative Installers is owned and operated by Mierzett Evans and his sister Glenda Heldris. The company was founded in 1992. It had more than $2 million sales in 2003. The company uses a variety of marketing methods including a Web site, cold calls, and direct mail. Evans and Heldris believe the company could better communicate with potential customers who may not know of the company's existence.Evans and Heldris will participate in a trade show targeted at small businesses next April. What can they do to increase the probability that they will get business from their appearance at the trade show?
A. Respect the privacy of booth visitors B. Recognize that any type of premiums may be interpreted as bribes C. Practice communicating thirty to forty points to get your message across D. Avoid being assertive when contacting potential customers E. Set up their display to maximize its visibility
________ ensure the integrity and proper functioning of the economic, legal, or financial systems.
A. Gatekeeper functions B. Social functions C. Marketing functions D. Administrative functions
Which of the following would probably not be found in the accounting system of a service provider?
A) Cost ledger B) Finished jobs ledger C) Deferred revenue account D) Job cost sheets
Henderson Manufacturing Inc Henderson Manufacturing Inc manufactures electric scooters. The company currently makes all of the electronic components for the scooter itself. When 10,000 motors are manufactured each year, the motor costs per unit are as follows: Direct materials $5 Direct labor 5 Variable overhead 2 Fixed overhead 7 Plymouth Inc has offered to sell Henderson 10,000 motors for $14
per unit. If Henderson accepts the offer, 50% of the fixed overhead currently allocated to the motors could be avoided. Refer to the Henderson Manufacturing Inc information above. What are the relevant costs per unit of Henderson manufacturing the motors themselves? A) $15.50 B) $15.20 C) $19.00 D) $14.00