Gavin is the PR representative of a brand-new car manufacturing company. What step should Gavin take to increase sales among the elite and sophisticated class of society, and why?
a. Gavin should advertise in magazines such as the New Yorker and National Geographic; because they have a highly educated and affluent readership.
b. Gavin should advertise by buying entire pages in newspapers; because this will increase the impact of the company's message on a much larger audience.
c. Gavin should advertise with good-looking actors endorsing the company's products; because this will draw the attention of a large number of readers.
d. Gavin should advertise in such a way that the company's chosen message is printed in the exact manner it was originally written; because any change will ruin the idea or eliminate an important point that company wants to make.
A
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After making straight A's in high school and being named valedictorian, Becky is excited to receive several full scholarship offers from admission counselors at her top choice schools
She sees herself as a student and feels that she is an above-average student. This example reflects the idea that self-concept is shaped by A) our past experiences and our understanding of the media. B) our interactions with others and our past experiences. C) how much money we make and the kind of car we drive. D) the expectations others have of us and our genetic makeup. E) our genetic makeup and our understanding of the media.
In a nutshell, what does evaluation allow you to do?
a. write plan objectives b. measure progress c. rank research methods d. plan for the future
Bonding skills may include all of the following EXCEPT
a. the use of nicknames. b. development and use of slang and/or jargon. c. communication that relates to the nature of the relationship. d. saying, " I think you're a good friend and I really like you." e. the use of "I" and "me."
Which of the following illustrates a semantic relationship?
a. “Teasing is a type of joking” b. “Teasing causes low self-esteem in children” c. "Teasing should be used when solidarity needs to be enhanced" d. "Teasing practices are associated with insecurity of teasers"