Answer the following statements true (T) or false (F)

1. The sidebar ad is the most common online advertisement format.
2. An echo is a sound effect.
3. When writing a radio commercial, write sound cues in italics.
4. It is optimal to identify the brand of the company in your commercial at least three times.


1. FALSE
2. TRUE
3. FALSE
4. FALSE

Communication & Mass Media

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Your words and corresponding outlook have the power to affect your physical health

Indicate whether the statement is true or false

Communication & Mass Media

A speaking outline contains the specific purpose statement.

Answer the following statement true (T) or false (F)

Communication & Mass Media

A lowbrow audience would most likely read

A) The Iliad. B) National Enquirer. C) Romeo and Juliet. D) Pride and Prejudice.

Communication & Mass Media

Your textbook presents a list of effective techniques for practicing your presentation. Which of the following answers is not an effective method?

a. Use practice sessions to repeat your entire presentation over and over again. b. Unless memorization is required, do not memorize your presentation. c. Time your practice session and understand that your actual presentation will take longer. d. Schedule brief 5- to 10-minute sessions in which you practice small segments of your presentation. e. Audiotape and, if possible, videotape your practice sessions.

Communication & Mass Media