What task dominates as the common denominator for all public relations practitioners?
A. Writing and editing D. Planning special events
B. Promotion and sales E. Research and evaluation
C. Media contact and placement
A
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Once a foreign assignment is completed, how can companies help expatriates return to their home countries?
What will be an ideal response?
The return on sales ratio is a variation of the profit margin ratio
a. True b. False Indicate whether the statement is true or false
With regard to diversity in the workplace, one of a leader’s top goals should be to ______.
A. enforce organizational policies rigidly B. integrate individuals with organizational culture C. treat everyone exactly the same D. remember human beings are generally indifferent to belonging
Which of the following is not described in the chapter as a message variable that contributes to a persuasive effort?
A. arrangement of the information B. using humor C. giving a range of evidence D. stating explicitly what is desired