Gonzalo, the PR manager at his firm, is asked by the CEO to deliver a presentation on an upcoming publicity campaign. For the presentation, Gonzalo wishes to use certain tools to reinforce his points in a visual manner
What step should Gonzalo take, and why is it beneficial?
a. Gonzalo should use presentation aids; audiences think speakers who usesuch itemsare more credible.
b. Gonzalo should use lavalieres; audiences can understand a speaker's points better because they can hear the speech more clearly.
c. Gonzalo should use references; audiences can identify the sources from which the speaker gathered the information.
d. Gonzalo should use samples; audiences can appreciate the actuality of a speaker's points.
A
You might also like to view...
Adrian does not have confidence in consulting traditional healers for her health problems. She chooses to visit a medical doctor in a regular hospital. Adrian's action is a result of which of the following:
a. equity distribution b. behavioral-environmental attributions c. fear control d. danger control
A reference list
A. is a written document showing sources used in the presentation. B. is read at the end of a speech. C. is part of the introduction of a speech. D. provides the contact information for people who can verify the speaker's credentials.
In the formulation stage of decision making, the team might conduct focus group research.
Answer the following statement true (T) or false (F)
Answer the following statement(s) true (T) or false (F)
1.The lead of a broadcast story is akin to a print or Web headline. 2.The first sentence of a broadcast body story will look like a print lead, although still not as detailed. 3.The final sentence of the story should find a way to bring the story full circle and close the loop. 4.Unlike the other media used to disseminate content, broadcast has a face-to-face component to it that gives it a more impersonal feel for the audience members. 5.When journalists create stories for broadcast, the goal is to use the video and the spoken words to augment and support each other.