Products that have a place in our everyday conversations are commonly known as
A) artifacts.
B) brands.
C) core competencies.
D) collections.
E) perceptual frames.
B
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Which of the following is NOT one of the major types of descriptive studies?
A) internally or externally focused sales studies B) consumer perception and behavior studies C) cause-and-effect qualitative studies D) market characteristic studies E) consumer behavior studies
Studies of the effects in the workplace of which element below showed that employees are motivated by clear goals accompanied by appropriate feedback?
A. Herzberg’s two-factor theory B. McClelland’s acquired needs theory C. Goal-setting theory D. Alderfer’s ERG theory
A truck is purchased for $35,000 . It has a five-year life and a $5,000 residual value. Under the straight-line method, what is the asset's carrying value after three years?
a. $23,000 b. $17,000 c. $12,000 d. $18,000
FICA tax is a payroll tax that is paid only by employers
Indicate whether the statement is true or false