In massed advertising, _____
a. reach is irregular throughout the year
b. reach is regular throughout the year
c. frequency is irregular throughout the year
d. frequency is regular throughout the year
c
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For a new entrant to the work force, which of the following would indicate an ability to problem solve and manage projects?
A) Job-search websites B) A well written résumé C) Volunteering D) Membership in a student business organization E) Membership in a professional organization
Raleigh is in the process of developing a code-writing team for his accounting firm of 15 employees. Who in the company should be a part of this team?
a. himself and two or three trusted employees b. everyone c. himself and the HR director d. a group of six or seven of the oldest and most-respected employees
Which of the following would allow a company to avoid the expense of creating, developing, and maintaining a brand?
A) licensing B) co-branding C) multibranding D) bundling E) patenting
A consumer's buying decision depends on the consumer's level of involvement or degree of interest in the product or service. A(n) ________ consumer pays greater attention and engages in deeper processing, which leads to strong attitudes and purchase intentions.
A. differential content B. internet advertising C. high-involvement D. low-involvement E. external-locus-of-control