________ uses creative and relatively inexpensive ways such as door-knob hangers, T-shirts, balloons, flyers under windshield wipers to reach customers.

A. Direct sales
B. Direct mail
C. Guerilla marketing
D. Telemarketing


Answer: C

Business

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Which of the following is the least profitable method of liquidating markdown merchandise?

A. Give the merchandise to charity. B. Consolidate the unsold merchandise. C. Sell the merchandise to another retailer. D. Carry the merchandise over to the next season. E. Place the remaining merchandise on an Internet auction site.

Business

Today, one can acquire ownership of personal property by possessing it if the property is unowned.

Answer the following statement true (T) or false (F)

Business

On the statement of cash flows, cash purchase of land is treated as a/an

a. investing activity. b. financing activity. c. outflow of cash from operations. d. expenditure not requiring the use of cash. e. none of the above.

Business

U.S. GAAP provides several approaches to the accounting for treasury shares which include cost, par value, and constructive retirement methods

Indicate whether the statement is true or false

Business