An ad for Bud Light ran six times during a recently televised football game. When measuring IMC results for this ad, six would be the ________ for this telecast.
A. reach
B. frequency
C. gross rating points
D. ROI
E. click-through rate
Answer: B
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A company decided to conduct a market survey for its new MP3 player which it had priced at $150. However, in the survey, 95 percent of the participants said that the maximum they would pay for the MP3 player is $100
This is an example of which of the following possible consumer reference prices? A) historical competitor price B) expected future price C) usual discounted price D) upper-bound price E) last price paid
Which of the following business costs of ethical failures causes the least damage?
A. Customer defection B. Loss of reputation C. Government penalty D. Loss of employee morale
Enrico purchased a home stereo system from Wide Spectrum Sound for $4,000. When the components were all connected the sound produced was so muffled that it needed to be played at full volume in order to get a reasonable clarity
When Enrico returned to Wide Spectrum, the clerk pointed to a clause on the back of the sale receipt that stated: "There are no other warranties or conditions expressed or implied by common law, statute, or otherwise." The clerk also pointed out the same term in the manufacturer's warranty card included with the system. Which of the following would assist Enrico in obtaining a remedy for his defective sound system? A) The Sale of Goods Act. B) The fact that Enrico had not read the clause excluding warranties on the back of the sales slip. C) Consumer protection laws. D) Common law principles of contract E) Self-help
An act that is not wrongful or unfair may constitute duress
a. True b. False Indicate whether the statement is true or false