The World Wildlife Foundation asks that people make a donation that could greatly aid endangered species. In order to help, however, people need only donate .34¢ a day. By stating that the donation could have a large impact, but asking for a small amount, is which peripheral tactic?

A. scarcity
B. social proof
C. contrast effects
D. liking


C. contrast effects

Communication & Mass Media

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Answer the following statement(s) true (T) or false (F)

1. Criticism about violence in the media increases and decreases in cycles. 2. Violence is an easy concept to define. 3. Generally, the public is concerned with violence in children’s cartoons such as Tom and Jerry. 4. The public generally overestimates that amount of violence in the media. 5. Almost all acts of physical violence on television are sanitized or camouflaged with humor.

Communication & Mass Media

At Salford Hoofers, managers have the power to conduct interviews and shortlist the candidates. The hiring power ultimately rests with the director though. Which factor influences the decision-making ability of the Salford Hoofers' managers?

a) Organizational cultur b) The problem/decision issue c) Communication competency d) Technical competency

Communication & Mass Media

Learning the basics of awareness requires

a. totally focusing attention on the task (179) b. incorporating the training with physical skills practice c. a broad attentional focus d. all of the above e. both a and b

Communication & Mass Media

Maintaining eye contact helps in understanding how the audience is reacting to your speech

Indicate whether the statement is true or false

Communication & Mass Media