Answer the following statement(s) true (T) or false (F)
11. Rather than making an audience immediately fall in love with an idea, the purpose of the pitch is to create a discussion that will lead to a favorable outcome.
12. The marketing mix consists of the variety of products that a business is offering.
13. Pricing should be based in part on the value of the product perceived by the customer.
14. Once developed, the marketing mix remains stable over time.
15. A brand strategy is a short-term plan to develop a successful brand.
11. True
12. False
13. True
14. False
15. False
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Double-entry accounting is best characterized as:
a. The number of debit entries posted to the ledger equals the number of credit entries. b. The number of ledger accounts with debit balances is equal to the number with credit balances. c. Every transaction affects both an asset account and either a liability account or a stockholders' equity account. d. The total dollar amount of debit entries posted to the ledger is equal to the dollar amount of the credit entries.
Which of the conditions must be satisfied in order to justify the inference of a causal relationship between two variables?
i. Concomitant variation ii. Time order of occurrence of variables iii. Absence of other possible causal factors iv. Sterile measurement environment A) (i) B) (i), (iii) and (iv) C) (ii) and (iii) D) (i) and (iv) E) (i), (ii) and (iii)
Open Database Connectivity (ODBC) does all of the following except:
a. retrieve data in real time. b. allows repeated pulls for iterative analysis. c. retrieves metadata like column types and relationships directly. d. applies Benford's Law directly to all retrieved data.
An important numerical measure related to the shape of a distribution is the _____
a. correlation coefficient b. variance c. skewness d. relative location