What is the main disadvantage of using surveys to effectively evaluate a product concept?

A) Large samples for projection purposes cannot be obtained from surveys.
B) It is often difficult to convey a concept in a survey.
C) The implementation of a survey is often expensive.
D) Survey research is often unreliable because people may not reply honestly to survey questions.


B

Business

You might also like to view...

A successor auditor should request the new client to authorize the predecessor auditor to allow a review of the predecessor's:

A. engagement letter. B. engagement letter and audit working papers. C. audit working papers. D. It would not be typical to allow a review of either the engagement letter or the audit working papers.

Business

_______ are executed only by law enforcement officials and are generally used only in criminal cases

a. Subpoenas b. Voluntary consents c. Search warrants d. Interviews

Business

Often leadership occurs within a context where one individual influences a group of others to accomplish goals. Which best describes this component of leadership?

A. Leadership occurs in groups. B. Leadership involves influence. C. Leadership includes organizations. D. Leadership includes attention to common goals.

Business

Which of the following statements is false?

a. Budgeted capital expenditures are normally classified as being either near term or long term. b. Many firms evaluate projects using both financial and nonfinancial criteria c. Using multiple criteria of evaluating capital projects will allow for a more balanced evaluation of short and long term benefits. d. All of the above statements are true.

Business