As an example, a campaign to change an audience opinion might use both qualitative and quantitative measurement, but for different purposes. Explain how.
What will be an ideal response?
In such a campaign, qualitative measurement might be used to form the campaign
message, while quantitative measurement might be used to indicate how much attitude
change occurred. However, it is also possible also that qualitative measures could be
used post-campaign to measure audience attitude change.
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Which of the following PR practices is governed by regulations of the U.S. Postal Service?
a. design and distribution of publications b. specifications for advertising inserts in company magazines c. distribution of direct mail d. all of the above
A misperceived imbalance or mismatch between people, where one person believes the other is better or superior can misdirects the energy it takes to listen actively
Indicate whether the statement is true or false.
The qualities which prohibit Erich Von Stroheim from being the Marquis de Sade of cinema are
a. precision and clarity. b. sex and doomed love. c. fascinating and likeability. d. humor and humanity.
Violence between intimates rarely stops without intervention
a. True b. False Indicate whether the statement is true or false