The summative evaluation of a PR campaign should include all of the following, EXCEPT:
a. The staff and partner reactions to the campaign
b. A formal, in-person presentation to a small group of the client's principals.
c. A 20-minute talk based upon the Executive Summary, allowing time forquestions and answers
d. A written document that is meaningful to management, employing metricsand demonstrating benefits to the organization.
a
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Describe at least one underlying cause of an ineffective PR campaign.
What will be an ideal response?
Jeff began his speech by saying:Imagine that you are on a deserted island-palm trees sway in the breeze, the warm sun is on your face, and the smell of tropical flowers is in the air. Suddenly, the sound of distant drums breaks your euphoria. What do you do-panic? What would you do if you found yourself in such a situation?What kind of supporting material did Jeff use in his introduction?
A. synthetic example B. hypothetical example C. extended metaphor D. artificial simile E. peer testimony
Hegemony
a. is defined as domination through consent by Antonio Gramsci. b. is dominance with the explicit use of force and forms of coercion. c. operates when the goals, ideas, and interests of the middle class are normalized and institutionalized. d. ensures power is shared equally by all members of society.
Persuasive language rarely appeals to emotions
Indicate whether the statement is true or false