The concept of media is relevant to which marcom tool?

a. advertising
b. public relations
c. sales promotion
d. personal selling
e. All of these are correct.


Answer: e. All of these are correct.

Business

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A technician who is responsible for keeping an airport's control tower's electronic equipment in working order has higher ____________ than a person wiping down cars in a carwash.

A. task significance B. autonomy C. skill variety D. feedback E. task identity

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With this response you judge or try to solve the sender's problem

A) evaluating B) interpreting C) supporting D) paraphrasing

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Which of the following statements is not true regarding critical accounting?

a. Critical accountants believe that accounting should more strongly emphasize the attempt to solve broad societal problems. b. Critical accounting researchers believe that in viewing and investigating reality, they also help to shape that reality. c. It is the intention of critical accounting researchers to move the field into the mainstream of accounting research by adopting a conflict-based perspective. d. In critical accounting, there is less emphasis upon historical models and more upon mathematical and statistical models.

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Which of the following statements represents the BEST advice for inclusion of personal information on a résumé?

a. Include height, weight, and a personal photograph to make you appear real to the employer and not just a paper "cutout." b. Reveal ethnic background only if it is job related. c. Exclude any mention of interests and hobbies; they are not job related. d. None of the above are appropriate advice.

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