Geert Hofstede's cultural dimensions concept focuses on five dimensions of ________ in a country.
A. buying patterns
B. underlying values
C. visible artifacts
D. personality
E. symbols
Answer: B
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Which of the following examples are ways in which persons are vulnerable as consumers because they are vulnerable in some more general sense?
A. Elderly persons vulnerable to injuries and illnesses might be compelled to make consumer choices based on fear or guilt. B. An inner-city resident who is poor, uneducated, and chronically unemployed is unlikely to weigh the consequences of using drugs or alcohol. C. A person afflicted with a medical condition or disease might feel fear associated with the condition that can lead to uninformed consumer choices. D. A grieving family member might make choices for funeral services based on guilt or sorrow. E. All of the answers are correct. F. None of the answers are correct.
The designated market area (DMA) of Boston has approximately 3 million television households. Audience research shows that 45 percent of these households had their sets turned on during a particular Saturday evening and 300,000 households were watching Sports Stories, a one-hour sports news program. The program rating for Sports Stories in the Boston DMA is ________
A. 10. B. 20. C. 35. D. 15. E. 30.
If the yield curve has a mild upward slope, the liquidity premium theory indicates that the market is predicting
A) a rise in short-term interest rates in the near future and a decline further out in the future. B) constant short-term interest rates in the near future and further out in the future. C) a decline in short-term interest rates in the near future and a rise further out in the future. D) a decline in short-term interest rates in the near future and an even steeper decline further out in the future.
A brand personality trait that is typical of the USA is ______.
a. passion b. ruggedness c. peacefulness d. competence