According to Fogg's Behavior Model, what is the first step in influencing behavior?
A) Identifying goals
B) Using triggers or cues
C) Assess the audience's ability to respond
D) Identify a target audience
E) Motivating your audience
Answer: E
Explanation: E) The first step in influencing behavior is to motivate your audience. Experts agree that initiatives to encourage customer participation can be motivational.
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Which of the following is not a component of net periodic pension cost?
a. Interest cost b. Actual return on plan assets c. Benefits paid to retirees d. Amortization of prior service cost
Which type of thinker looks to others for guidance when deciding how to act?
A. Postconventional B. Preconventional C. Conventional D. Principled
What generates revenue each time a user clicks on a link to a retailer's website?
A. Pay-per-call B. Pay-per-click C. Pay-per-conversion D. All of these
Tucker Electronic System's current balance sheet shows total common equity of $3,125,000. The company has 125,000 shares of stock outstanding, and they sell at a price of $52.50 per share. By how much do the firm's market and book values per share differ?
A. $27.50 B. $28.88 C. $30.32 D. $31.83 E. $33.43