What is an in-kind donation?
a. donations of equity or value in a company instead of cash
b. noncash donations of products
c. giving through a third party instead of directly to those in need
d. donations of time and effort instead of cash or products
b. noncash donations of products
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The natural gas turbine is considered a driver of globalization because the turbine
a. increases efficiency, moving goods from place to place. b. was developed in the United States. c. is associated with increased transportation costs. d. increases the labor input and decreases unemployment.
The Internet provides marketers and consumers with opportunities for much greater interaction and ________ than do other marketing channels
A) control B) data security C) high involvement selling D) order conversion E) individualization
If individuals engage in thinking with more secure actions and lesser payoffs, they are engaging in:
a. opportunity thinking b. obstacle thinking c. habitual thinking d. negative thinking
Packaging goods serves to ______.
a. hide defects in products b. promote, identify, and inform the consumer c. thwart government inspection d. increase product manufacturing time