Contacting media members to generate publicity is known as ________
A) selling
B) advocating
C) pitching
D) positioning
C
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Unlike tangible products, services have the characteristic of intangibility. This means that services cannot be seen, touched, or heard by the consumer before purchase
Indicate whether the statement is true or false
Depreciation expense
a. Balance Sheet—Property, Plant, and Equipment b. Balance Sheet—Intangible Assets c. Balance Sheet—Current Assets d. Balance Sheet—Other Assets e. Income Statement—Operating Section f. Income Statement—Other Revenue and Expense Section g. Statement of Cash Flows
The determination of lifestyles is usually based on an analysis of the activities, interests, and opinions (AIOs) of consumers.
Answer the following statement true (T) or false (F)
Eighty percent of all pregnant women suffer from morning sickness. In a large majority of women, the morning sickness is alleviated by ginger. Your company has developed Gin-Gins, an all-natural hard candy made from real ginger. You are responsible for developing advertisements for Gin-Gins. Name six common advertising executional styles. Then briefly describe how you would design five different Gin-Gins advertisements (one for each executional style you have listed).
What will be an ideal response?