What is used in advertising and publicity to illustrate the penetration of a particular message?

a. Media impressions
b. Systematic tracking
c. Value equivalency
d. Audience exposure


A

Communication & Mass Media

You might also like to view...

Electronic robots, known as bots, can help you monitor online activity about your organization or client

Indicate whether this statement is true or false.

Communication & Mass Media

The principle of the residues pattern of arrangement is best reflected in which of the following

phrases? A) Use the process of elimination. B) One thing leads to another. C) Take things one step at a time. D) Analyze the similarities and differences. E) Find out what's wrong and fix it.

Communication & Mass Media

All of the following should be considered when analyzing an audience except

a. what does my audience know about my topic? b. how does my audience feel about my topic? c. can my audience be trusted with this information? d. how can I best reach my audience?

Communication & Mass Media

Dockery and Steiner (1990) found that two factors affected the development of LMX relationships during the first time the pair interacted in their official positions: ________ and ________

Fill in the blank with correct word

Communication & Mass Media