The process of developing new technologies that may make current products obsolete and may even alienate customers is known as:
a. competence killing.
b. unlearning.
c. competence exploration.
d. creative destruction.
e. technological orientation.
D
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The PLC concept can be applied by marketers as a useful framework for describing how ________
A) competitors' moves are predicted B) marketing strategies are developed C) products and markets work D) concept testing is conducted E) product ideas are developed
The effect of substituting a non-standard mix of materials during the production process is referred to as a material mix variance
Indicate whether the statement is true or false
When the proportion of women in a group is high, the group will tend toward having higher collective intelligence
Indicate whether the statement is true or false.
Which of the following is an example of group-level responses to organization change?
A. turf protection and competition B. closing ranks C. changing allegiances D. all of these