Jillian, the CEO of Pine, Inc., is being interviewed by a TV anchor about a brand-new cellular phone her company recently launched. After asking a few questions about the phone specs, the anchor decided to go a step further by asking about the company’s economic status. Jillian was not prepared for such a question. What step should Jillian take?

The major difficulty in doing auteur criticism is locating samples of the auteur's work to analyze

Indicate whether this statement is true or false.

Every year, a local newspaper ran the story about Robert Percy on the 15th of March to commemorate the day Mr. Percy first stepped foot in that area and decided to build the town now called Percy. What type of a new story is this classified as?

a) Anniversary b) Feature c) Literary d) Obituary

Can corporate Web sites function as a useful media relations tool?

A) No, because journalists mistrust them. B) Yes, because journalists always look for the easiest route to the story. C) No, because editors require their staff to research their own stories. D) Yes, because journalists use them to retrieve news releases, media kits and photographs. E) It depends on whether the public relations professional makes an advance "pitch."

________ is the pattern of choices attributed to a person by others to characterize or distinguish that

person. Fill in the blanks with correct word