As a response to his son’s request to be driven to his friend’s place, William replies, "I know you want to go to your friend’s house today. I assume you need to relax before your exam, but I do not feel comfortable because you might be disturbing your friend on the day before the exam. May be we could all hang out together after your exam is over." In this case, William’s assertive message is lacking _____.

a. firmness
b. feeling
c. consequence
d. intention


c. consequence
In this case, William’s message lacks consequence. An effective assertive message (1) describes the behavior or event in question as objectively as possible, (2) proposes one’s interpretation of it, (3) names the feeling one has as a result, (4) identifies potential consequences for oneself, one’s partner, or others, and (5) suggests one’s intentions regarding how one will act and/or what one expects in the future.

Communication & Mass Media

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The nonverbal-verbal relationship is best described as ______.

a. a contrast between the social and the biological b. a mix of the two kinds of cues c. a struggle leading to mixed messages d. a relationship of unequal partners

Communication & Mass Media

The New York Times published stories about the dangers of unhealthy eating habits everyday for a week

Each day, a new story highlighted several real-life incidents in which people had been affected by unhealthy eating habits and also providedprevention techniques. On the final day, the feature story concluded with research findings thatunhealthy eating habits pose a constant threat to children as well as adults. What type of feature story is the New York Timespublishing, and what is itspurpose? a. Survey and research study; the readers connect and relate to it. b. Backgrounder; it focuses on a problem and how it was solved by an organization. c. Op-ed; it "humanizes" the people who contributed to the story by giving a glimpse of their day-to-day lives. d. Feature lead; it tells people they will learn something beneficial to them.

Communication & Mass Media

In between the points signified by Roman numerals and those signified by Arabic numerals in the outline are subpoints signified by __________.

A. dashes B. lowercase letters C. dots D. capital letters

Communication & Mass Media

There are about 18,000 magazines in the U.S. today

Indicate whether this statement is true or false.

Communication & Mass Media