Which of the following statements about brand equity is/are correct?
I. Brand equity is the degree to which a brand is worth more than its book value.
II. Brand equity appears as an addition to shareholder equity on the balance sheet under paid-in capital.
Option II. Brand equity appears as an addition to shareholder equity on the balance sheet under paid-in capital. is CORRECT.
You might also like to view...
Define macroeconomics
What will be an ideal response?
Markets will tends to produce too little of activities that generate positive externalities
a. True b. False
Assume that all of the inputs used in a particular perfectly competitive industry can be increased without bidding up their prices. The long run supply curve for that industry will be: a. vertical
b. upward sloping. c. horizontal. d. downward sloping.
The long-run upward-sloping aggregate demand curve implies an upward-sloping Phillips curve; thus, there is a tradeoff between inflation and unemployment in the short run when it comes to government policy.
Select whether the statement is true or false. A. True B. False