Which of the following statements is true regarding direct marketing?
A) Direct marketing is engaged to deliver a long-run response.
B) Direct marketing typically uses multichannel distribution system.
C) Generally, direct marketing excludes the sales force.
D) Direct e-mail has the highest response rate of any other direct marketing method.
C
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Retailers offer value -added services to both manufacturers as well as customers
Indicate whether the statement is true or false
One of the purposes of the Federal Financial Management Improvement Act of 1996 was to:
A. Establish generally accepted federal accounting principles. B. Establish a requirement that the financial statements of the federal government as a whole be audited. C. Improve the effectiveness of programs receiving federal funds. D. Rebuild the credibility and restore public confidence in the federal government.
Which of the following is NOT one of the steps in the research phase of a job search?
a. Gather relevant information for decision-making. b. Prepare a company/job profile. c. Send application letters to prospective employers. d. Identify key qualifications that enhance your marketability.
Other comprehensive income includes unrealized gains and losses on available-for-sale securities.
Answer the following statement true (T) or false (F)