Wireless delivery of digitized messages may represent the ultimate level in

A) audience fragmentation.
B) decentralization of media ownership.
C) mass media technology.
D) speed and ease of packaging messages for delivery.


Answer: A

Communication & Mass Media

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New mass media will require a completely different way to write news stories, radically changing the basic principles of news writing

Indicate whether the statement is true or false

Communication & Mass Media

When someone directly asks people questions about themselves and their experiences, he or she is conducting a(n)

A. narrative analysis. B. database search. C. observation. D. survey.

Communication & Mass Media

__________ __________ requires little or no preparation

Fill in the blank(s) with correct word

Communication & Mass Media

The goal of the Proportional Representation of Diversity index was to examine the distortion in representation of various co-cultures "across the demography of the media landscape."

Answer the following statement true (T) or false (F)

Communication & Mass Media