Choosing how to obtain technology is simpler if managers ask a few basic questions:1. Is it important (and possible) in terms of competitive advantage that the technology remain proprietary?2. Are the time, skills, and resources for internal development available?3. Is the technology readily available outside the company?
What will be an ideal response?
Assume that you are a manager and you want to obtain a technology to supplement your existing technologies. However, the desired technology is owned by a small, privately held company.
Develop a hypothetical argument for obtaining the technology, using the above questions as guidance. Then, depending upon the hypothetical argument, select an option to obtain the technology.
Answers will vary. The hypothetical argument will be based upon answers to the above questions. The selected option to obtain the technology might be any of the options listed in Exhibit 15.5, such as internal development, purchase, contracted development, licensing, technology trading, research partnerships or joint ventures, or acquisition of the technology owner.
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