900-number phone surveys are an example of
A) straw polling.
B) low-budget polling.
C) electronic sampling.
D) random sampling.
Answer: A
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Which of the following statements is true?
a. Parents instinctively know what to say to their children to protect them and help them become more media literate. b. Parents are highly motivated to help children become media literate. c. Most parents understand the meanings of TV program ratings. d. None of the above.
In a study of the influence of touch on the likelihood of consumer purchase, a researcher had a confederate touch the participants in the treatment group on the shoulder three times during a sales encounter. In the control group the confederate did not touch the customer at all during the sales encounter. The researcher viewed videotapes of the sales interactions to insure that the confederate
touched each participant in the treatment group three times on the shoulder. Why is the researcher reviewing the tapes? a. She is doing a manipulation check. b. She is matching the participants. c. She is conducting a double-blind experiment d. She is attempting to avoid observer bias.
As a general rule, you should vary the length of sentences in your body copy
Indicate whether the statement is true or false
How can you combat information overload as a speaker?
a. avoid redundancy in your message b. use only new information in your speech c. build redundancy in your message d. avoid the use of new material in your speech