The effective interest method of amortization of bond premiums and discounts is superior to the straight-line method because it results in a(n)
a. more variable interest rate.
b. uniform rate of interest.
c. interest rate that increases or decreases slightly over time.
d. interest rate that is close to the market interest rate.
B
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Which of the following statements about economic needs is true?
A. Economic needs are unimportant to most consumers. B. Economic needs are rarely considered during times of economic recession. C. Economic needs refer to the buyer's need to behave in an economically rational manner and buy the lowest priced item available. D. Economic needs refer to the buyer's need to purchase the most satisfying product for the money. E. A product priced higher than the competition's is doomed to failure because it satisfies no economic need.
Public administrators should see themselves as public ________.
A) Guardians B) Angels C) Leaders D) Entrepreneurs
Perceptual maps include positions of current brands as well as ideal points where a consumer segment would want a product to be.
Answer the following statement true (T) or false (F)
Contrast a “bad” failure from a “good failure.”
What will be an ideal response?