Thanks to advancements in technology and reduced barriers to entry for firms, CR has influenced the four “Ps” marketing model ___________________
a. by consumers making purchase decisions on issues beyond the traditional 4 “Ps” model of marketing.
b. by consumers making purchase decisions on issues more aligned with the traditional 4 “Ps” model of marketing.
c. by consumers making purchase decisions on issues that make the traditional 4 “Ps” model of marketing nearly worthless.
d. by consumers making purchase decisions on issues that have very little to do with the traditional 4 “Ps” model of marketing.
a. by consumers making purchase decisions on issues beyond the traditional 4 “Ps” model of marketing.
You might also like to view...
A firm's tangible offering to the market includes product quality, design, features, and packaging
Indicate whether the statement is true or false
The ________ marketing sales system works by recruiting independent businesspeople who act as distributors
A) catalog B) multilevel C) direct-response D) corporate E) direct
A scale with an equal number of favorable and unfavorable categories is called a(n) ________
A) balanced scale B) unbalanced scale C) forced scale D) systematic scale E) equal scale
The departmental overhead rate method uses the same overhead rate for each production department.
Answer the following statement true (T) or false (F)