When Abu went to open a bank account at First National Bank, he was greeted by a friendly account representative who explained the different types of savings and checking accounts, as well as other banking services (e.g., ATM, direct deposit, credit cards and consumer loans) that were available. According to the service marketing triangle, the actions by the account representative are a form of ________ marketing.
A. Internal
B. Integrated
C. Interactive
D. External
E. Strategic
Answer: C
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Which of the following is an example of a fixed cost for a bridal gown shop?
A. The cost of the mannequin used to display current gowns B. The cost associated with dying the shoes to match the bridesmaids' dresses C. The cost associated with the layaway of variously priced gowns D. The services of the seamstress to fit each gown E. The cost associated with a generous return policy
________ cost is revenue that is foregone from an alternative use of an asset
a. Differential b. Sunk c. Relevant d. Opportunity
The UCITA (Uniform Computer Information Transactions Act) establishes uniform legal rules for the formation and enforcement of electronic contracts and licenses
Indicate whether the statement is true or false
In the context of the several criteria based on which supply chain managers choose an appropriate mode of transportation, _____ is the ability of a carrier to provide the appropriate equipment and conditions for moving specific kinds of goods,
such as those that must be transported in a controlled environment. a. traceability b. accessibility c. capability d. reliability