A(n) _____ is the channel used to convey a message to a target market
a. medium
b. product network
c. attribute
d. appeal
ANSWER: a
A medium is the channel used to convey a message to a target market. The choice of medium is a major decision for advertisers.
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Which of the following agencies enforces federal antitrust laws?
A. Federal Trade Commission. B. Federal Bureau of Investigation. C. Securities and Exchange Commission. D. Better Business Bureau.
The right of a shareholder to examine the books and records of the corporation may be denied if the shareholder:
a. seeks information to determine the financial condition of the corporation. b. desires to know the value of shares. c. seeks information to embarrass or cause loss to the corporation. d. desires the names and addresses of other shareholders.
Comparative income statements for Chicago Company are provided below:Chicago CompanyComparative Income StatementYears Ended December 31?Year 2Year 1Sales$ 288,000$ 302,190Less cost of goods sold_____101,350_____115,400Gross margin186,650 186,790Less operating expenses 89,970______99,770Income before taxes96,68087,020Income taxes______38,672______34,808Net income $ 58,008$ 52,212Required:Perform a horizontal analysis of Chicago Company's income statement by computing horizontal percentages for each item. Round your answer to one decimal place (i.e. 22.5%).
What will be an ideal response?
We are interested in testing whether the variance of a population is significantly less than 1.44. The null hypothesis for this test is
A. H0: ?2< 1.44. B. H0: s2? 1.44. C. H0: ?< 1.20. D. H0: ?2? 1.44.