A random sample of clusters is considered, and then all members within those clusters are examined defines quota sampling
Indicate whether the statement is true or false
FALSE
You might also like to view...
Rick Tuan has a unique problem. He must persuade a good friend to stop smoking. He knows that if he just says "Quit," his message will be rejected. Instead, Rick chooses to offer a ________ message in which he presents the positives and negatives of quitting smoking. He feels sure that his approach will have a greater likelihood of success with his friend.
A) supportive B) low-involvement C) two-sided D) refutational
Giving examples, show how sampling can be an effective sales promotion technique
What will be an ideal response?
Simonet and Tett studied the difference between leadership and management. Which of the following best reflects their findings?
A. leadership and management are two totally distinct competencies B. leadership involves creative thinking and comfort with ambiguity C. managers cannot practice leadership D. leaders cannot practice management
Which of the following marketing applications is not an example of trace analysis?
A) A sample of 100 magazines were examined to determine how the portrayal of women in U.S. magazine advertisements has changed over the past 10 years. B) The selective erosion of tiles in a museum indexed by the replacement rate was used to determine the relative popularity of exhibits. C) The age and condition of cars in a parking lot were used to assess the affluence of customers. D) The magazines people donated to charity were used to determine people's favorite magazines.