What did Burger King do in its Be Your Way campaign to extend the campaign?

a. ran the campaign for a month
b. interacted with consumers on their pages
c. recruited a wide range of spokespersons for the campaign
d. created a YouTube series about the campaign’s theme “We’re All The Same Inside”


b. interacted with consumers on their pages

Communication & Mass Media

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An open system is reactive to the environment

Indicate whether the statement is true or false

Communication & Mass Media

Similarities between verbal and nonverbal communication include that ______.

a. both are impersonal b. both are precise and nonambiguous c. both are free from rules d. both are influenced by culture

Communication & Mass Media

Personal examples are inappropriate for informative speeches on technical topics.

Answer the following statement true (T) or false (F)

Communication & Mass Media

In a brief essay, define and provide examples of ecotourism. Why is ecotourism becoming more popular? What are the potential drawbacks of this rising popularity? What role does PR play in ecotourism?

What will be an ideal response?

Communication & Mass Media