Next week, you're going to give a lecture to the psychology club about the Yale Attitude Change approach to persuasion. What will be your three main topics?

a. the source; the nature of the communication; the nature of the audience
b. the source; the need for cognition; the implicit attitudes of the audience
c. the source; the nature of the communication; the route of processing (central/peripheral)
d. the personality of the audience; the nature of the message; the social status of the speaker


Answer: A

Psychology

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