A European dairy, which is famous for its rich ice creams, has introduced basil, tomato, fennel, and oregano flavored ice creams. In the process of developing these new flavors, the dairy surveyed world-famous chefs to determine which nontraditional flavors had the greatest level of marketability. This survey would have happened during which stage of the product development process?
A. concept testing
B. brainstorming
C. basic research
D. idea screening
E. applied research
Answer: D
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