According to Crosby, quality is judged solely on whether requirements have been met, and nonconformance is the absence of quality
a. True
b. False
Indicate whether the statement is true or false
True
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Ellen came across an ad for a new restaurant which promised authentic French cuisine. When she ate there, however, she was disappointed to find that the food was mediocre and not very authentic
Which of the following gaps of service performance does this demonstrate? A) gap between service-quality specifications and service delivery B) gap between perceived service and expected service C) gap between service delivery and external communications D) gap between consumer expectation and management perception E) gap between management perception and service-quality specification
Which of the following statements about sample control is true?
A) Mailing lists for mail surveys are sometimes unavailable, outdated, or incomplete. B) It is possible to identify specific user groups within a mail panel and to direct the survey to households with specific characteristics. C) It can be difficult to prevent respondents from completing an Internet survey multiple times. D) All of the above statements are true.
When Home Depot stores entered the Canadian market, there were already stores providing similar services and products
To get people to try the Home Depot stores, the chain deliberately sold merchandise below the price that the Canadians were used to. What type of pricing objective did Home Depot use? A) market share B) profit C) competitive effect D) customer satisfaction E) image enhancement
Identify the account used by businesses to record the transfer of assets from a business to its stockholders:
A. The dividends account. B. A revenue account. C. A liability account. D. The common stock account. E. An expense account.