Which of the following is true about the book publishing industry?

a. Publishers attempt to reduce uncertainty with “sure­fire” blockbusters.
b. The industry is decentralized among a number of very different sectors.
c. The industry combines modern production methods with old-fashioned procedures. d. All of these answers are correct.


ANSWER: a

Communication & Mass Media

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Summarize the guidelines given in the text for using your thesis to focus audience attention

What will be an ideal response?

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This highly successful app-producing software company that partnered with Ford for the development for Ford Sync, says it is specifically aiming at finding smaller producers who can develop local content

a. eBay b. JacApps c. iTunes d. Google e. Slacker f. YouTube

Communication & Mass Media

In a speech of introduction, you should use the

A. name the speaker prefers. B. speaker's first name only. C. speaker's last name only. D. speaker's full name.

Communication & Mass Media

In a technical or argumentative speech, restating the thesis or main points is not much useful.

Answer the following statement true (T) or false (F)

Communication & Mass Media