The value of any asset-real or financial-is based on the _____ and the _____.
A. weighted average cost of the investment; rate of return achieved by the firm
B. cash flow expected to be generated by the asset; the rate of return required by investors
C. marginal return an investor expects to earn from the investment; additional cash flow generated by the asset
D. rate of return achieved by the investment firm; investors' weighted average cost of investing their money
E. rate of return earned by the firm; cash flow expected to be generated by the asset
Answer: B
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For the period from 2016 through 2016, the Charlie Company had net sales of $500,000 and a gross profit of $200,000. During the first quarter of 2018, the company made purchases of $19,500 and recorded sales of $47,500. The inventory value at the beginning of the year was 15,500. What is the estimated cost of Charlie's inventory on March 31, 2018, using the gross profit method?
A) $22,500 B) $15,000 C) $6,500 D) $6,000
The evaluation technique is a classification of a projective technique used in marketing research
Indicate whether the statement is true or false
Which of the following statements is not true concerning the time order of occurrence of variables?
A) In an after-the-fact examination of the situation, we can never confidently rule out all other causal factors. B) The causing event must occur either before or simultaneously with the effect; it cannot occur afterwards. C) An effect cannot be produced by an event that occurs after the effect has taken place. D) It is possible for each event in a relationship to be both a cause and an effect of the other event.
________ is the financial value of a customer throughout the lifetime of the customer relationship
A) Share of customer B) The customer perceptual map C) CRM D) Customer equity E) The 80/20 rule