Marketers often try to create opinion leaders as it is rare to find an opinion leader who spans multiple diverse domains

Indicate whether the statement is true or false
a. True
b. False


ANSWER: True

An opinion leader in one field, such as cooking, may not be an opinion leader in another, such as sports. Since it is rare to find an opinion leader who spans multiple diverse domains, marketers often try to create opinion leaders.

Business

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What will be an ideal response?

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Using Table 7.4, what is the earliest completion time for this project?

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Business