Which of the following describes why a customer who had a great experience with a product or service would be reluctant to recommend it to a friend?

A. There are personal costs in making a recommendation.
B. No one wants to be put on the spot to explain something.
C. The recommendation does not make the customer look good.
D. There is worry that a recommendation may result in a dissatisfying experience for a friend.
E. All these answers are correct.


Answer: E

Business

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a. True b. False

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