A marketing research project is warranted when ________

A) the required information is already in the organization
B) the decision which the research addresses has already been made
C) the research will be used for gaining political ends
D) time or money are not available in adequate amounts
E) the cost of the research is less than its eventual benefits


E

Business

You might also like to view...

An executive agreement based on authority granted by Congress to the President is:

a. a congressional-executive agreement. b. an executory agreement. c. a sole-executive agreement. d. None of the above

Business

Discount on Bonds Payable has a normal debit balance, as it reduces the carrying value of the bonds.

Answer the following statement true (T) or false (F)

Business

In order to cater to local tastes and culinary traditions, a well-known restaurant chain offers customized versions of its menu in different countries. This is an example of a(n) ________ strategy.

A. unrelated diversification B. global C. low-cost D. multidomestic E. international

Business

The insider trading case against Scott London focused on:

A. Providing confidential information about audit clients to a friend B. Personally buying stock of audit clients after receiving confidential information C. Providing confidential information about audit clients to his son D. Personally selling stock of audit clients after receiving confidential information

Business